From established classics like the A Frame 2.0 to newer models like the Airbrake and Flight Deck, their goggles all feature the brand’s much respected optics, with lens options including their new PRIZM contrast enhancement. Whilst the rest of the line isn’t quite the same spec, they’ve certainly impressed at recent tests and the WEST team – including Fred Couderc and Boris Mouton – certainly seem hyped. “They’re still all about snowboarding as the broad spectrum of beanies, facemasks, hoods and clavas they produce attests”. They even have a boot specifically for binding-free noboarding – the Footloose – which is a first from a major snowboard boot brand. Each board is hand crafted in their factory in Denver, Colorado to exact specifications, and from the company’s inception they’ve aimed to produce the strongest snowboards in the industry, hence their boards being backed by a two-year warranty. If you are the owner of one of the above brands, and dislike the publicity offered by now-snowboard.com in displaying your logo, please contact us and we will have the logo removed. In the 1950s they launch their first ever braided mountaineering rope, which helped Mammut become recognised in the mountain climbing world, and in the 70s and 80s they added outerwear and sleeping bags to their outdoor offerings, further establishing the brand as one catering for serious mountain users. If you ever meet Mike, a guy whose photo should be in the dictionary under the entries for ‘larger than life’, ‘raconteur’, and ‘mad scientist’, ask him to tell you the story of why Mervin Mfg is called Mervin. Need ideas? Get up to 50% off. In the summer of 2019, Hunt moved Kemper’s headquarters from the east coast to Park City, Utah to better position the snowboarding brand for growth and exposure within the Utah snowboarding scene. Whether you’re in to carving, charging lines or hurling yourself down street rails, there’s a Now binding built for you, as is clear from the diverse riders roster they keep these days – there’s big mountain boss Jeremy Jones, Brisse-in-waiting Franck Bourgeois, a large portion of the YES Snowboards team, and many more holding it down for Now. And, yes, the Cube is still there. K2 still have plenty in their range for you in 2017-2018. If you’re after some swag that’ll make you look good and feel confident on the hill then their full range is well worth a look. Starting out in a humble shed in Calgary in 1979, Westbeach have evolved with snowboarding through its tight days, neon days, XXXL days and more to where they are now: producing a range of stylish yet functional outerwear and accessories for riders that are tested by its team in the challenging conditions of British Columbia. Perhaps most famously known for their luggage and backpacks, their outerwear and glove offerings are also definitely worth a look if you spend any time at all off piste – especially as they are one of the few brands that have a women’s’ range that’s both technical and stylish. The brand new range of Drake snowboards and bindings for 2017-2018 features highlights like perennial favourite binders the Supersport and Reload, as well as a tasty-looking powder gun, the Battle (featuring a colab with Pinetime Clothing), complementing classics like the DF2, Team, and Guerilla boards. Lobster Snowboards was that brand, and since then it’s been pushing the Helgasons’ mischievous take on snowsliding, especially through its delightfully offensive ‘Special Addition’ graphics. Download deze Gratis Vector over Snowboard logos en ontdek meer dan 9 Miljoen Professionele Grafische Middelen op Freepik “New for 2017/2018 in their boards line is a revamped Villain with a fresh shape and tech upgrades to give Louif even more of an edge”. “New and of note for 2017/2018 is their biggest cylindrical lens model, the Squad XL”. He transferred this grippy-when-wet substance to sunglasses and the rest is history. Whether you’re a fan of big frame spherical lensed goggles or retro cylindrical ones, full frame or frame free, Electric have something for you. With riders like Sebastian Toutant, Jeremy Jones and Fredrik Evensen onboard the snow team these days, that sense of boundary pushing and innovation still runs deep. This year’s new selection gets a big one-up in the form of their new collaboration with high-end lens crafters at Zeiss. They launched with Daniel Franck (one of the biggest names in the sport at the time) onboard, and since then have been as well-known for their progressive teams (from Franck and Michaelchuck to the era of David Benedek and Christophe Weber, to today’s roster including Louif Paradis, Bode Merrill and Victor Daviet) as their progressive product. “Head have built a solid reputation of consistently delivering high-quality, performance boards loaded with innovative technologies”. Founded by three amigos from different backgrounds but united by a passion for the mountains and a commitment to producing clothing and outerwear that would minimise the impact on the environment, they enjoyed rapid success thanks to their sustainable production and bold designs. The recent tri-boardsports movie of the same name is one of our team’s favourite shred films of the last few years, which is unsurprising when you know their snow team is stacked full of some of our favourite riders – Terje Haakonsen, Jamie Lynn, Markus Keller, Arthur Longo and Pat Moore, to name a few. DC’s skate pedigree is well chronicled, and when they made their entrance into snowboarding they did so with the same aplomb. With a bunch of R&D under his belt, Piva decided he had the ingredients needed to build he own brand, and so in 1991 Northwave boots was born and the first line debuted. They’re obviously well catered for, as their top-of-the-range ‘Ultimate Gum’ collection all comes with 20K waterproofing as standard, as well as easy-pull zips and innovative venting systems. More currently, their line for 2017/2018 features a full spectrum of shred apparel from Cosmic king Forest Bailey’s signature styles, to Tor Lundström’s all-terrain BYNDxMDLS endeavors, to Freeride World Tour boss Sammy Luebke charging lines in their top range technical GLCR range. What goes on in your goggles. K2 were one of the first wave of manufacturers to produce snowboards (their first – the Gyrator – hit stores in 1988) which, when paired with their proximity to the sick mountains of Washington state, means they sure know how to build a good product. Best Snowboard Brands - 25 Best Snowboard Brands You’ve Never Heard Of Have you ever wondered what the best snowboard brands you’ve never heard of are? For 2018’s Slash line, Gigi’s produced seven models that range from the street and jib focus of the zero-cambered Spectrum to the beefed up backcountry power of the Straight Series. Since then they’ve kept the essentials – weird, fun shapes, good pricing, white topsheet, red base – and built on them by introducing a few models (including the ISPO award-winning edgeless Tugboat and an all-black range), all of which are geared towards maximising the fun you can have going fast, getting low and turning – whether it’s in pow or on hardpack. “They have a long, proud history of making some damn fine technical outerwear for people that are serious about staying protected from the mountain elements”. Run by founder Tronna out of Norway, the team comprises of legends like Freddie Austbø and Markku Koski complemented by some of the finest of the current generation, cuck as Enni Rukajärvi and Werni Stock. These days Nixon still boast a huge range of watches – from classy to sporty – along with backpacks for every occasion, and some dope wallets too. Among the several brands that manufacture snowboards today, a … “Their focus is trained on providing quality, durable outerwear for the discerning all-mountain snowboarder”, Bonfire offer three lines – a top-end Platinum range (20/15k waterproofness/breathability), a more price-conscious Gold range (still 15/10k) and a broad range of women’s specific outerwear that echoes the feature-laden tech specs of the men’s. For 2017-2018, Airhole continue to use the same technical fabrics to ensure they protect your face, wick your sweat and keep you comfortable. It’s no nonsense, functional gear that you can depend on to get the job done, but in recent years the range has benefitted from having the legendary Peter Line as the lead designer. “There are a ton of colour and lens options, with newer models like the widescreen Masher and ultralight Electrolite sitting alongside tried and tested classics”. Set up by Yvon Chouinard in 1973, Patagonia is much more than just another apparel brand – it’s a movement. When using many details in a logo it becomes unreadable, overdone and difficult to adapt to brand materials. As well as Freeride World Tour champ Emilien Badoux, the winter team boasts names like Nils Arvidsson, Nate Johnstone and Carlos Gerber, a thirst for powder uniting them all. The team is a diverse bunch of quality rippers: from contest slayer Yuki Kadono to big mountain freestyle boss Jake Blauvelt and the all round skills of Hana Beaman, Ride’s riders reflect the brand’s desire to represent the whole of snowboarding ‘for the people’. Founded in 2000 by a couple of dudes who’d been working in the action sports eyewear game previously, Electric quickly became established as a serious player in the shred goggle marketplace thanks to some killer frame designs – the OG EG and (at the time) revolutionarily huge EG2 models – supported by some of the strongest shredders around repping the merch. The biggest snowboard brand out there has been taking care of snowboarders’ needs since 1977. Arbor initially made their name by producing high-quality snowboards that had a much more sustainable mentality than the majority of other companies of the time – hey, it was 95, man! There’s also something for every kind of rider – from Gore-Tex and down to park rat uniforms – but all bear that AG vibe that’s unique to the brand. You’ll be sure to see a lot of their mid/park ranges this year too, as Toots is guaranteed to be battling it out over the course of the contest circuit this winter. 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